About
I’ve spent more than 30 years leading and transforming global brands — as a two-time CEO, and in senior roles at Apple and adidas. I’ve run businesses, turned them around, scaled them, and sold them — and sat with the hard decisions that come with real change. Now I work alongside leaders facing those same moments: founders and CEOs whose businesses have outgrown their systems, and leaders stepping into transformation. I bring what most advisors can’t — the lived experience of having actually done it.
You're in great company
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My career has been built on transformation — taking on businesses at their most complex and defining moments, and leading them through.
Most recently I was Interim President & CMO for Jack Wolfskin, where I led the €330M global business through its sale and transition to new ownership under Anta Sports — owning P&L, investor positioning, and deal readiness while holding the organisation steady through the change. Before that, I was CEO twice over: at Sensorberg, repositioning the business from project delivery to a scalable SaaS model in smart buildings and IoT; and at Amorelie, where I led a full operational turnaround — reaching profitability within twelve months and running the complete M&A process through to a successful exit.
Earlier, I held senior global roles at Apple and adidas. As Managing Director of Apple's global channel business, I directed worldwide partner strategy and a $3 billion commercial and marketing budget, leading launches from iPhone 8 through iPhone 11 and establishing Apple's official stores on Amazon and JD.com. Across 20 years at adidas, I held VP and SVP roles spanning product, brand, and retail — building adidas NEO from inception into a €1.4 billion global business, and creating the company's global Concept-to-Consumer framework.
Alongside my executive roles, I advise and sit on the boards of high-growth companies across Europe — including Kvadrat, Stronger, and Rebelle — and coach senior leaders at organisations such as Cisco, BMW, and Pandora.
Across it all, I've led organisations of up to 450 people and businesses well over €1 billion in revenue. What I care about most: building high-performance cultures, navigating real complexity, and helping leaders create something that lasts.
Yours,
Claire
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